✏️ Overview
Trak is a running app designed to strengthen community engagement and build meaningful connections through a socially interactive platform. By turning solo runs into shared experiences, the app encourages users to feel more connected and supported in their fitness journey. Its approachable and easy-to-use interface ensures runners of all levels can easily engage with others, track their progress, and experience the motivation that comes from being part of an active community.
My Role
Branding
Product Research
UX/UI Design
Methods
Qualitative Research
Competitor Analysis
Prototyping
Usability Testing
Tools
Figma
SurveyMonkey
Zoom
Case Study
Case Study
Qualitative Research
The goal of this survey was to gather insights into the current preferences, habits, and expectations of runners regarding social connection and community engagement within running apps.
Competitor Analysis
Key Results
85% reported that seeing other people’s progress or achievements motivates them to run more frequently.
62% of respondents said they would like to engage in post-run discussions or reflections with their social circle, beyond simply sharing their stats.
78% said they would be more likely to use a running app that emphasizes community engagement and social connection.
64% of users expressed frustration with overly complex running apps, citing cluttered interfaces and hard-to-find features.
Many of the users surveyed noted Strava as their market favorite.
Strava was identified as the primary competitor and once again highlighted the importance of strong social features. Strava excels at turning physical activity into a community-oriented experience. This insight increased the focus on enhancing community engagement and real-time interaction.
🔑 Trak can differentiate itself from Strava by offering a more accessible and user-friendly approach to community engagement, focusing on motivation through group challenges, personalized feedback, and a more beginner-friendly interface.
User Flows
Login/Sign Up > Home > Activity
Hi-Fidelity
Design
The design phase of Trak focused on creating an intuitive interface that prioritizes both social connection and fitness tracking. A strong emphasis was placed on integrating vibrant, motivating colors and a familiar social media-like layout to encourage interaction. Every design choice was made to ensure users could easily navigate the app and stay motivated in their fitness journey.
Sketches
Below are a few of my initial wireframe sketches and notes. It is worth stating that while not all sketches were used moving forward with the design process, all of them were an incubator for a better and more enjoyable end product.
Prototype Testing
Throughout testing, users were having trouble differentiating between content on the feed.
⭐️ Small spacing components were introduced between posts and relative content that would otherwise be difficult to visually separate as a user.
Outcome
Designing Trak highlighted the importance of balancing functionality with emotional engagement. By focusing on clear data presentation and a user-friendly and socially focused interface, the design gives users a way to stay motivated without feeling overwhelmed. This project reinforced how thoughtful design choices can elevate the user experience while encouraging their personal growth.
Define
The Problem
There is a gap between individual activity and meaningful social engagement within running apps, in addition to the consistency of overwhelming data interpretation. Users crave real-time human connections, immediate and easy-to-understand feedback, and a sense of belonging that goes beyond basic activity sharing.
The Solution
The solution lies in designing TRAK with a user-centric approach that prioritizes social and community features. This involves creating an intuitive, yet familiar interface where runners can easily access social tools, such as instant messaging, user profiles, and community feeds.
Case Study
✏️ Overview
✏️ Overview
Trak is a running app designed to strengthen community engagement and build meaningful connections through a socially interactive platform. By turning solo runs into shared experiences, the app encourages users to feel more connected and supported in their fitness journey. Its approachable and easy-to-use interface ensures runners of all levels can easily engage with others, track their progress, and experience the motivation that comes from being part of an active community.
Trak is a running app designed to strengthen community engagement and build meaningful connections through a socially interactive platform. By turning solo runs into shared experiences, the app encourages users to feel more connected and supported in their fitness journey. Its approachable and easy-to-use interface ensures runners of all levels can easily engage with others, track their progress, and experience the motivation that comes from being part of an active community.
My Role
Branding
Product Research
UX/UI Design
Methods
Qualitative Research
Competitor Analysis
Prototyping
Tools
Figma
SurveyMonkey
Zoom
My Role
Branding
Product Research
UX/UI Design
Methods
Qualitative Research
Competitor Analysis
Prototyping
Tools
Figma
SurveyMonkey
Zoom
My Role
UX Design
Product Research
Branding
Methods
Qualitative Research
Competitor Analysis
Prototyping
Tools
Figma
SurveyMonkey
Zoom
Define
The Problem
There is a gap between individual activity and meaningful social engagement within running apps, in addition to the consistency of overwhelming data interpretation. Users crave real-time human connections, immediate and easy-to-understand feedback, and a sense of belonging that goes beyond basic activity sharing.
The Solution
The solution lies in designing TRAK with a user-centric approach that prioritizes social and community features. This involves creating an intuitive, yet familiar interface where runners can easily access social tools, such as instant messaging, user profiles, and community feeds.
The Problem
There is a gap between individual activity and meaningful social engagement within running apps, in addition to the consistency of overwhelming data interpretation. Users crave real-time human connections, immediate and easy-to-understand feedback, and a sense of belonging that goes beyond basic activity sharing.
The Solution
The solution lies in designing TRAK with a user-centric approach that prioritizes social and community features. This involves creating an intuitive, yet familiar interface where runners can easily access social tools, such as instant messaging, user profiles, and community feeds.
Define
The Problem
There is a gap between individual activity and meaningful social engagement within running apps, in addition to the consistency of overwhelming data interpretation. Users crave real-time human connections, immediate and easy-to-understand feedback, and a sense of belonging that goes beyond basic activity sharing.
The Solution
The solution lies in designing TRAK with a user-centric approach that prioritizes social and community features. This involves creating an intuitive, yet familiar interface where runners can easily access social tools, such as instant messaging, user profiles, and community feeds.
Qualitative Research
The goal of this survey was to gather insights into the current preferences, habits, and expectations of runners regarding social connection and community engagement within running apps.
The goal of this survey was to gather insights into the current preferences, habits, and expectations of runners regarding social connection and community engagement within running apps.
Qualitative Research
The goal of this survey was to gather insights into the current preferences, habits, and expectations of runners regarding social connection and community engagement within running apps.
Key Results
85% reported that seeing other people’s progress or achievements motivates them to run more frequently.
85% reported that seeing other people’s progress or achievements motivates them to run more frequently.
85% reported that seeing other people’s progress or achievements motivates them to run more frequently.
62% of respondents said they would like to engage in post-run discussions or reflections with their social circle, beyond simply sharing their stats.
62% of respondents said they would like to engage in post-run discussions or reflections with their social circle, beyond simply sharing their stats.
62% of respondents said they would like to engage in post-run discussions or reflections with their social circle, beyond simply sharing their stats.
78% said they would be more likely to use a running app that emphasizes community engagement and social connection.
78% said they would be more likely to use a running app that emphasizes community engagement and social connection.
78% said they would be more likely to use a running app that emphasizes community engagement and social connection.
64% of users expressed frustration with overly complex running apps, citing cluttered interfaces and hard-to-find features.
64% of users expressed frustration with overly complex running apps, citing cluttered interfaces and hard-to-find features.
64% of users expressed frustration with overly complex running apps, citing cluttered interfaces and hard-to-find features.
Many of the users surveyed noted Strava as their market favorite.
Many of the users surveyed noted Strava as their market favorite.
Many of the users surveyed noted Strava as their market favorite.
Competitor Analysis
Strava was identified as the primary competitor and once again highlighted the importance of strong social features. Strava excels at turning physical activity into a community-oriented experience, allowing users to track their workouts, share progress, compete in leaderboards, and follow friends activities. This insight increased the focus on enhancing community engagement and real-time interaction.
Strava was identified as the primary competitor and once again highlighted the importance of strong social features. Strava excels at turning physical activity into a community-oriented experience. This insight increased the focus on enhancing community engagement and real-time interaction.
🔑 Trak can differentiate itself from Strava by offering a more accessible and user-friendly approach to community engagement, focusing on motivation through group challenges, personalized feedback, and a more beginner-friendly interface.
Strava was identified as the primary competitor and once again highlighted the importance of strong social features. Strava excels at turning physical activity into a community-oriented experience. This insight increased the focus on enhancing community engagement and real-time interaction.
🔑 Trak can differentiate itself from Strava by offering a more accessible and user-friendly approach to community engagement, focusing on motivation through group challenges, personalized feedback, and a more beginner-friendly interface.
User Flows
Sketches
Below are a few of my initial wireframe sketches and notes. It is worth stating that while not all sketches were used moving forward with the design process, all of them were an incubator for a better and more enjoyable end product.
Below are a few of my initial wireframe sketches and notes. It is worth stating that while not all sketches were used moving forward with the design process, all of them were an incubator for a better and more enjoyable end product.
Design
The design phase of Trak focused on creating an intuitive interface that prioritizes both social connection and fitness tracking. A strong emphasis was placed on integrating vibrant, motivating colors and a familiar social media-like layout to encourage interaction. Every design choice was made to ensure users could easily navigate the app and stay motivated in their fitness journey.
The design phase of Trak focused on creating an intuitive interface that prioritizes both social connection and fitness tracking. A strong emphasis was placed on integrating vibrant, motivating colors and a familiar social media-like layout to encourage interaction. Every design choice was made to ensure users could easily navigate the app and stay motivated in their fitness journey.
Hi-Fidelity
Prototype Testing
Throughout testing, users were having trouble differentiating between content on the feed.
⭐️ Small spacing components were introduced between posts and relative content that would otherwise be difficult to visually separate as a user.
Many users were having trouble differentiating between content on the feed.
⭐️ Small spacing components were introduced between posts and relative content that would otherwise be difficult to visually separate as a user.
Outcome
Designing Trak highlighted the importance of balancing functionality with emotional engagement. By focusing on clear data presentation and a user-friendly and socially focused interface, the design gives users a way to stay motivated without feeling overwhelmed. This project reinforced how thoughtful design choices can elevate the user experience while encouraging their personal growth.
Designing Trak highlighted the importance of balancing functionality with emotional engagement. By focusing on clear data presentation and a user-friendly and socially focused interface, the design gives users a way to stay motivated without feeling overwhelmed. This project reinforced how thoughtful design choices can elevate the user experience while encouraging their personal growth.
